ABSOLUT - SF
Photography / Social Marketing
For Absolut SF, Third Street Works directed a photo-shoot to highlight five vanguard artists, affectionately shot in their favorite neighborhoods throughout San Francisco. Passing through New Orleans, Boston, Brooklyn, and Los Angeles, the Absolut bottle launch finally landed in SF. The photos were featured in a successful Facebook driven ad campaign that raised the bar for the future of advertising in the realm of social media. The forward thinking marketing technique appropriately reflected the selected group of leading creatives, which included Christopher Collins, Erik Otto, Miguel Migs, Matt Rivelli, and TSW's very own Bennett Sell-Kline.